/home · seo specialist · aeo / geo
I grow organic traffic
for search and AI answers.
Hi, I’m Ankit Fartiyal, an SEO Specialist based in New Delhi. I am the founder of WanderTrend and I manage ClarityWire, which reached 369K impressions in six months, entirely organic.
/about
The short story.
I am an SEO Specialist with hands on experience in On Page, Off Page, Technical and Local SEO, plus AI search optimization (AEO and GEO), across 20+ client websites including international clients.
I am the founder of WanderTrend and I manage ClarityWire, an education news website launched in 2026. It ranks on page one for competitive CUET queries alongside platforms such as Physics Wallah, Adda247, Shiksha and Career360, and is cited in Google AI Overviews. I combine exam calendar and search intent research with answer first content and schema markup, so pages get picked up by both Google and AI assistants. I report with Google Search Console, GA4, Ahrefs and SEMrush.
/experience
Where I’ve worked.
Flagship project: ClarityWire.in (education news, AdSense approved)
I manage the site end to end. Reached 369K impressions and 4.04K clicks at an average position of 7.6 in six months, entirely organic.
- Ranks on competitive exam queries against Physics Wallah, Adda247, Shiksha and Career360, including “CUET PG 2027” and “CUET UG preference list 2026”. Cited in the Google AI Overview for “CUET UG preference list”.
- 29.18K AI citations and 24.94% share of authority in 30 days across non branded queries (Microsoft Clarity AI Visibility, 15 Aug to 14 Sep 2026).
- Built through exam calendar driven topic research, fast publishing on fresh queries, answer first structure with FAQ, HowTo and Article JSON-LD, topical clusters with internal linking, and continuous monitoring in Search Console, GA4, Bing Webmaster Tools and Microsoft Clarity.
SEO Specialist at Infoicon Technologies, Noida
On Page, Off Page and Technical SEO for international client websites (Germany, UK).
- German ecommerce site (kaese-somann.de): active users up 31% and page views up about 30% in the second month of SEO, then 46K impressions and 625 clicks at average position 8.6 (16 Aug to 11 Sep 2026).
- UK clinic website: kept 19 of 23 target keywords in the Google top 10.
- Technical audits in Screaming Frog, SEMrush and Search Console covering crawlability, indexing, XML sitemap, schema and Core Web Vitals. Monthly reports in GA4, Search Console and Bing Webmaster Tools.
Freelance SEO Specialist and Digital Marketer Self employed, New Delhi
SEO for 20+ client websites on WordPress and custom platforms, plus my own properties.
- Grew YourDigiHelp.com and ClarityWire.in (both Google AdSense approved), WanderTrend.in and BhagyaSutra.in from zero to consistent organic traffic.
- AEO and GEO work with JSON-LD (Article, HowTo, FAQPage) and tracking of keywords that appear in Google AI Overviews. Backlinks through guest blogs, listings and article submissions.
- Facebook Ads for B2B SaaS (Tally on Cloud) and real estate clients.
Founder of WanderTrend wandertrend.in
Founded and runs an entertainment news website on movies and web series, ranking for keywords such as “Marvel web series”. I also manage YourDigiHelp (yourdigihelp.com, a WordPress digital marketing site approved for AdSense) and BhagyaSutra (bhagyasutra.in), including SEO and content.
BCA, Computer Science IGNOU, 2025 to Present (pursuing)
Higher Secondary (Class 12, Science), Beersheba Senior Secondary School, Almora, Uttarakhand, completed 2024. Languages: English, Hindi.
/skills
What I bring to a project.
SEO
AEO / GEO
Platforms
Web, CMS and Marketing
/services
How I can help.
On Page, Off Page and Technical SEO
Keyword research, audits, meta and header tags, internal linking, schema, crawlability, indexing and Core Web Vitals fixes, tracked in Search Console.
AI Search Optimization
Answer first page structure with JSON-LD so your pages are picked up by Google AI Overviews and AI assistants, with citation tracking.
WordPress and Landing Pages
WordPress sites and landing pages built with clean HTML and CSS, structured for search and for conversion.
Content, Creatives and Ads
SEO content, social creatives and Facebook Ads for B2B SaaS and real estate, with reporting on what worked.
/portfolio
Case studies.
Selected work. Where a client URL was hidden in the screenshot it is shown as a confidential client. Click any image to zoom.
Organic Growth: ClarityWire
I manage ClarityWire end to end. The three month view shown here reads 2.6K clicks and 146K impressions at a 7.8 average position, with both lines climbing steadily. By October 2026 the six month totals reached 4.04K clicks and 369K impressions at a 7.6 average position, all organic.
Long-Term SEO Ramp: Confidential Client
Tracked over roughly nine months, this project shows the classic slow-build SEO curve: near-zero clicks for the first two months, then a steady climb to 1.51K clicks and 90.8K impressions at a 7.0 average position, the widening gap between clicks and impressions suggests improving click-through as rankings matured.
High-Volume SEO Growth: Confidential Client
The largest project in this set: 9.3K clicks and 362K impressions over nine months at a 2.6% CTR and 7.7 average position. Growth kicks in around month three and holds at a much higher plateau, a sign of durable ranking gains across many queries, not one seasonal spike.
Financial Services SEO: Lark Finserv
A focused one-month snapshot for larkfinserv.com: 539 clicks from 3.68K impressions at a notably high 14.6% CTR and 7.5 average position. That CTR is well above typical page-one benchmarks, usually a sign of strong branded-query performance or a compelling title/description rather than raw ranking volume alone.
Scaling Impressions: Confidential Client
Five months of data show impressions scaling to 439K against 2.57K clicks, a lower 0.6% CTR that flags an opportunity: visibility is already there, but titles, descriptions, or SERP features may be limiting how much of it converts to clicks.
Sunrise Point Campaign: Creative 1: Lifestyle Hook
The lead piece in a 3-part campaign for Samay Construction’s Sunrise Point project. It opens on aspiration, not price, a floating, garden-topped tower and “Live the High Life Every Day”, while green amenity icons (gym, CCTV, kids’ zone) build a safe-community message before any number appears.
Sunrise Point Campaign: Creative 2: Price & Urgency
Creative 2 shifts to direct response: a high-contrast “PRICE START FROM 3.95 CR* ONWARDS” pill sits right under the headline, giving the qualifying detail the first creative withheld. A night-lit tower render and bullet-style amenities target someone already past the awareness stage.
Sunrise Point Campaign: Creative 3: Family & Trust
The closing creative puts a family portrait in the foreground, a classic real-estate trust signal that frames the buyer’s own future rather than just the building. Feature callouts sit as quick-scan bullets, and a warm golden-hour palette softens an otherwise numbers-heavy ad.
Product Creative: Lotus Herbals WhiteGlow
A single-product social/e-commerce creative built around a “Buy 1 Get 0” promo banner (worth flagging to the client as likely meant to read “Buy 1 Get 1”). The green-to-white gradient and charcoal splash echo the product’s own packaging, and two short bullets carry the persuasive load for a fast-scroll placement.
Lead-Gen Creative: Cloud Service
A B2B-style creative pairing four feature icons (backup, remote access, security, multi-user) with a celebrating-professional stock image, visual shorthand for “this makes work easier.” The framing double-doors reinforce an “opening up access” idea. Built for awareness/click-through, given the absence of a CTA button or pricing.
Homepage Design: HimalayanTech
A B2B cloud-and-tax-compliance site built around trust signals: a “100% data security / 85% time savings” stat pair sits right in the hero, followed by a 2,500+ businesses / 10+ years credibility band further down. Services are split into color-coded bands (Cloud Server, Cloud Services, GST, Tax Filing) so a visitor can self-select their need fast. One thing worth fixing: the hero subheadline overlaps the line above it in this screenshot, likely a responsive text-wrap bug.
Homepage Design: WanderTrend (founder)
A near-black, poster-driven layout for a movie discovery site, closer in feel to a streaming app than a blog. A bold serif headline (“Stories that stay with you”) sits over a film-collage hero, and the rest of the page leans entirely on movie poster imagery to carry visual interest, “Trending now,” a blog rail, and a filterable “Find your next watch” grid with genre/rating/year controls. The empty “My List” state is handled well: it explains what to do next instead of just showing blank space.
Homepage Design: Eros Sampoornam
A long-form real estate landing page that doubles as an SEO content piece: after a script-typeface “Your Home, Your Dream” hero and featured 2BHK/3BHK listing cards, the page unfolds as five narrative “chapters” (philosophy, architecture, location, amenities, legacy) , each one naturally working in keyword phrases like “flats in Noida” as in-line links. It’s a good example of on-page SEO and storytelling copy built into the same layout rather than bolted on afterward.
/why-me
Why work with me.
Design and SEO, from one person
No hand-off gaps between “the designer” and “the SEO person” , structure and rankings are considered from the first wireframe.
Decisions backed by data
Every redesign or SEO change is tracked in Search Console and Analytics, so results are visible, not assumed.
Built for how people actually browse
Mobile-first, fast-loading pages designed around real user behavior, not just how a mockup looks on a large monitor.
/process
How a project runs.
Audit the current site, rankings, and goals.
Map the SEO strategy and design direction together.
Design and develop, pages, creative, or both.
Track clicks, impressions, and conversions post-launch.
/tools
Tools & technologies.
/proof
Proof of results.
Live screenshots of Search Console, AI visibility and rankings. Click any image to zoom.
/media
Post and video.
/faq
Common questions.
Technical SEO covers how well a site can be crawled and rendered , site speed, structure, indexing. On-page SEO covers the content and keyword targeting of individual pages. Both are covered here.
My focus is SEO, including AEO and GEO. I also build WordPress sites and landing pages, so audits can be paired with fixes and builds.
It depends on competition and site history. For reference, ClarityWire reached 369K impressions and 4.04K clicks in six months, though results vary by niche.
/contact
Let’s build something that ranks.
Email ankitfartiyal114@gmail.com, call +91 7037141347, or find me on LinkedIn. Based in New Delhi, India.